Privacy Policy

Wrenli ("we," "our," or "us") is committed to protecting your privacy and your family's data. This Privacy Policy explains how we collect, use, store, and share information when you use our mobile application and related services (the "Service").

By using Wrenli, you agree to the practices described in this policy. If you have questions, reach us at privacy@wrenli.com.

1. Information We Collect

Information you provide

• Account details (email address) when you sign up
• Baby profile information (name, date of birth, gender)
• Tracking data you log: feedings, sleep, diapers, growth measurements, milestones, medications, and doctor visits
• Photos and captions you add to memories
• Messages you send to the Wrenli AI assistant
• Notes and journal entries

Information collected automatically

• Device type and operating system version
• App version and crash reports
• General usage analytics (screens visited, feature usage frequency)

We do not collect precise location data, contacts, or any information from your device beyond what is needed to operate the Service.

2. How We Use Your Information

We use your information to:

• Provide and improve the Service, including AI-powered insights and predictions
• Personalize your experience based on your baby's age and developmental stage
• Generate smart recommendations (e.g., SmartNap nap time predictions)
• Sync your data across devices and with family members you invite
• Send transactional emails (account verification, password resets)
• Analyze aggregate, de-identified trends to improve our features

We will never use your data to serve ads or build advertising profiles.

3. Data Storage & Security

Your data is stored on Cloudflare's global infrastructure using their D1 database and R2 object storage services. All data is encrypted at rest and transmitted over HTTPS (TLS 1.3).

We implement industry-standard security measures including:

• Encrypted data storage at rest
• Secure authentication via Clerk with email-based verification codes
• JWT-based session tokens with automatic expiration and rotation
• Rate limiting to prevent abuse
• Regular security reviews of our codebase

While we take every reasonable precaution, no method of electronic storage is 100% secure. We cannot guarantee absolute security but are committed to promptly addressing any vulnerabilities.

4. Children's Privacy

Wrenli is designed for parents and caregivers, not for use by children. We comply with the Children's Online Privacy Protection Act (COPPA) and do not knowingly collect personal information directly from children under 13.

The baby-related information stored in Wrenli (name, age, feeding logs, etc.) is entered by and controlled by the parent or caregiver, not the child. If you believe a child under 13 has provided us with personal information without parental consent, please contact us at privacy@wrenli.com and we will promptly delete it.

5. Sharing & Third Parties

We do not sell, rent, or trade your personal data. We share data only with the following service providers who are necessary to operate Wrenli:

• Cloudflare — Infrastructure, database hosting, content delivery, and security
• Clerk — Authentication and account management
• Anthropic — AI assistant responses (your messages are sent to Anthropic's Claude API to generate helpful parenting insights; Anthropic does not use your data to train models)
• RevenueCat — Subscription and billing management

Each provider processes data only as needed to perform their specific function and is bound by their own privacy policies and data processing agreements. We may also disclose information if required by law or to protect the safety of our users.

6. Data Retention

We retain your data for as long as your account is active. If you delete your account, we will delete your personal data and your baby's tracking data within 30 days, except where retention is required by law.

Aggregated, anonymized data that cannot identify you or your family may be retained indefinitely for analytics and product improvement purposes.

7. Your Rights

You have the right to:

• Access — Request a copy of all data we hold about you and your family
• Delete — Request deletion of your account and all associated data
• Export — Download your data in a portable format
• Correct — Update or correct any inaccurate information
• Restrict — Ask us to limit how we process your data

To exercise any of these rights, contact us at privacy@wrenli.com. We will respond within 30 days.

8. Cookies

The Wrenli mobile app does not use cookies. Our website (wrenli.com) uses only essential cookies required for authentication and session management. We do not use advertising or tracking cookies.

9. Changes to This Policy

We may update this Privacy Policy from time to time. When we make significant changes, we will notify you through the app or via email. The "Last updated" date at the top of this page reflects the most recent revision.

Continued use of Wrenli after changes are posted constitutes your acceptance of the updated policy.

10. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us: